Their previous, ordinary daily lives became a daily struggle to keep their families alive. In 1932 and 1935, the Atlanta Board of Education proposed that schools disallowed their female teachers from being married, or that schools would refuse to hire married, female teachers. People were encouraged to be healthy and fit, and this extended into clothing. Trim, tailored, modest, and feminine describes womens 1930s fashion perfectly. See disclaimer. Shop 1930s style wide leg pants and beach pajamas. That meant you had a range of different colors for suits and also different patterns - checks, Glen plaids, and herringbones were really popular. The year was 1938, and the model, 20-year-old June Cox, stood 5 ft. 6 3/4 in. These dressy outfits came in solid colors as well as lovely prints. In the face of the Depression, women took on the role of keeping their home running on very little money. She enjoys helping parents and students solve problems through advising, teaching and writing online articles that appear on many sites. Paired with pants and skirts was an array of blouses and sweaters. 1. Privacy Policy. In 1844, in Hartford, Connecticut, dentist Horace Wells (1815-1848) used nitrous oxide (laughing gas) to sedate patients while extracting teeth. The slang terminology that became popular during the 1930s is a type of jargon that is completely unique to the spirit of the time. In 1930 the average income per year was $1,970.00 and by 1939 was $1,730.00. I was surprised to see mature women wearing evening dresses in the same shapes and styles as young women. Old Hollywood stars of the Golden Years remain icons for glamour on the runway. Women living back then faced a double bind: A womans place was supposed to be in the home, but many women were forced to work when industrial production plummeted and men lost their jobs. Jewelry was very important in the 1930s. https://www.thoughtco.com/womens-rights-1930s-4141164 (accessed January 18, 2023). During World War I, many women who'd been stay-at-home mothers and wives entered the workforce for the first time. It was very posh to do so! Many, such as the green coat below, had large detachable fur collars. "The 1930s: Womens Shifting Rights and Roles in United States." What else did women wear in the 1930s? She is a former faculty member of the Humanist Institute. While the economy was losing some jobs, in newer fields, such as the radio and telephone industries, job opportunities for women were actually expanding. She was referred to as just Curley's wife. Shapewear in the form of corsets, all-in-ones, and girdles helped form the ideal linear silhouette while a silky slip smoothed out dress lines. Even those onscreen characters who were strong, charismatic career women usually gave it all up for the love, marriage, and the husband that were requisite for a traditional Hollywood happy endingor were punished for not doing so. Hollywood. The 1929 stock market crash and the ensuing Great Depression rocked the lives of women in the 1930s. Close. Pictures of women from the 1930s often show them dressed up despite the fact that they were homemakers. From the 1930s to the 1950s, advertising's most powerful phrase"doctors recommend"was paired with the world's deadliest consumer product. Some people blamed women for mens unemployment, claiming that the women were stealing mens jobs. Necklines were very high and sleeves fitted down to the wrist. There was also Peg's Paper (1919 to 40) English Woman's Journal (1850s to 1910), The Gentlewoman (1890 to 1926), The Freewoman (1911 to 1912), The Lady's Realm (1890s to 1914), Time and Tide (1920s to 1970s), Woman's Journal (1920 to 2001) to name the most well known. For casual affairs, the knit top, especially with nautical themes, looked best with wide-leg pants and flared shorts. Women worked nonstop cleaning and maintaining households with limited resources, cutting corners wherever possible. If you need flat shoes look at these, and for wide or narrow shoes look here. If youre more interested in slang itself, explore the history of American slang words. Small town local shops carried a simple selection of cotton house dresses, hats, stockings and accessories cheap items for low budget shoppers. Joan Crawford, one of the highest-paid women in Hollywood in her time, was a very well dressed woman both on and off the screen. It came in wool but also leather and artificial leather. Presto! By the 1930s, women were starting to parcel out their place in society in this interwar period. When their husbands came home, dinner was to be ready, the house was to be clean, and the husband was to be greeted by his loving wife. In 1930 a gallon of gas was 10 cents and by 1939 was 10 cents 10 cents. In 1930 the average cost of new car was $640.00 and by 1939 was $700.00. It has been long said that if the 1930s were a book, it would begin with the Great Depression and end with the beginning of the second World War. In fall, burgundy/maroon made a reappearance. She was considered a good steward of her husbands money! Nannie Helen Burroughs, was an African-American educator and civil rights activist, Washington DC, 1930. Life for African American Women One of the most enduring and troublesome mysteries in economics is money: how it is created, what sorts of . Other factors that led to greater sexual freedom included more relaxed clothing styles and societal attitudes that were less restrictive. It's as if she's lying in the gutter. Based on the Word Net lexical database for the English Language. Lovely "Lucille" is menaced by a mustachioed villain/voyeur but t. By clicking Accept All Cookies, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Most women still preferred to sew their own clothing or upcycle existing dresses into newer frocks. Men still dressed up nice, sporting fedoras and double-breasted overcoats. THE PIECE: A two piece jersey knit suit in a light green. However, some of the slang words from the 1930s have since taken on a different meaning. "In the eyes of society, unless a woman was single and self-supporting, she was supposed to be a homemaker" (Press). Eyebrows were arched high and thin. 1930s Fashion Trends What was the fashion during the 1930s? ), the article explained that women of the time should have a soft and slim, feminine shape better to wear . However, even though people were broke, their fashion taste tells a different story. Evening dresses were also very fitted in the waist, slim and fitted through the hips, and eased out mid-thigh or just above the knees, where they flared elegantly to the floor. When Depression hit, women sought employment out of the house: nurses, school teachers, beauticians, cleaning ladies (maids/cooks), secretaries, and manufacturing occupations (sewing). Women wore some jeans out in the wild west, for horse back riding, vacationing at a dude ranch, or tending to a garden. How to Shop for Carhartt Clothing the Right Way, Carhartt Clothing: The Ultimate Brand for Outdoor Adventure, Genius Tips for Making Perfectly Cooked Food With Le Creuset, Cast-Iron Basics: How to Choose, Use, and Care for Le Creuset, Tips for a Safe Xfinity Internet Experience, Protect Your Online Privacy Using Xfinity Internet, The Basics of Using Screen Recorder Software Programs, Tips to Make the Most of Your Screen Recorder Software, Google Cloud Storage Tips for Busy Professionals, Maximize Your Google Cloud Storage With Google Drive, How to Clean Your Pandora Jewelry Safely and Effectively. In summer, a pair of white ankle socks worn with sport shoes or sandals, was a refreshing break. Floral Dresses in the Typical Early 1930s Silhouette. There was a strict etiquette for what type of gloves to wear when and with what dress. Women took on new jobs and responsibilities to provided for themselves and their families. Federal Reserve Inflation The Fed Money and Banking Monetary Policy. The decade did, however, bring slow and steady progress, even as new challengesespecially economic and cultural onesemerged that actually reversed some earlier advances. Dressing in vintage style clothing for a themed event or personal fashion is our passion. Americans began to buy low-cost copies of French fashions, or they made their own. and weighed 124 lbs., though life insurance statistics, the magazine said, suggested she should weigh 135 lbs. The boys wore short shorts and tall socks. During the 1930s, the Model A was a very important car in the history of the Ford Motor Company. We turned a hobby into this website to make it easy to find vintage inspired clothing for women and men online spanning 1900-1960s. The 1930s was the undisputed "golden age" of Hollywood. The new face was no longer full and doll-like but thin and streamlined. The very loose, square, drop-waist, high knee-length hem and slightly boyish look of 1920s fashion for women was completely gone by 1933. In actual measurements they were probably no rounder than Miss Cox but they seemed so because they were shorter, tightened their waists into an hour-glass effect Now, though, the ideal figure must have a round, high bosom, a slim but not wasp-like waist, and gently rounded hips. Cutouts and broguing (small holes) are unique characteristics of a 1930s era shoe. Seven men from Belfast's Shankill Road were among approximately 100 from Northern Ireland who signed up to fight for the International Brigade: while women expressed their support through public meetings and fund-raising in organisations such as the International Brigade Dependents' Committee and the Women's Committee of the Spanish Relief Fund. 1930s Green Knit Day Suit. Benny Goodman And Band, 1935. Questions about sizing and shipping are answered on the merchants website. 1937 Suit Separates for Full Figures. Twenty-five percent of the National Recovery Administration codes set lower minimum wages for women doing the same jobs as men. Learn more about gloves here or shop vintage style gloves here. Lady Levi's Vintage Jeans Ad - 1930s. Colors like brown, navy, charcoal were definitely something that men would . Because the average woman did not necessarily have this slim figure with a narrow waist, a trend of puffed or padded sleeves came into fashion. Was it merely a triumph of the dress makers? Since most women were not blessed with slim hips and narrow waists, shoulders were exaggerated with puff sleeves, shoulder pads, large collars, caplets, and butterfly or ruffled cap sleeves, all of which made waists and hips appear smaller in comparison. Metallic lam came into fashion as well. Despite the economic difficulties of the period, some outstanding businesswomen achieved great commercial success. The smart hat styles of the 1930s evolved from the closely-fitted cloche of the previous decade. At night, 1930s nightsgowns, pajamas and robes were as elegant as evening gowns. For eveningwear, white, black, or champagne colors were popular. 1930s slacks, pants, overalls, culottes, and riding outfits, Shop 1930s style wide leg pants and beach, 930s sweaters, cardigans and knitwear history, vintage raincoats from the 1920s to 1950s, 1930s Art Deco inspired jewelry and accessories, 1930s Outfit Inspiration & Womens Clothing Ideas, Privacy Policy, Disclosure, Terms and Conditions, Midi length bias-cut dresses, puff sleeves, belted waists, and large yokes, ruffles, pleats and collars. The decade was defined by a global economic and political crisis that culminated in the Second World War. Popularly known as the Great Depression decade when the whole world sunk into an economic depression, the 1930s period is sometimes forgotten when fashion is mentioned. Felix the Cat, the first character-driven series of animated cartoons, began as Feline Follies in 1919 -- becoming very popular during the 1920s.Although many were later created in color, the Felix cartoons faltered financially in the 1930s, partly because of poor economic times but also because of legal issues over ownership rights.Felix the Cat cartoons later "found their voice," and . Taking the commercial aesthetic of advertising as a staring point, this exhibition explores a diverse set of responses to the relationship between women and commercialization. In the 1930s, women's equality was not as flashy an issue as in some previous and subsequent eras. Dresses | Tops | Skirts | Pants | Coats | Shoes | Sewing patterns. They look a bit like blazers made of wool or velvet with a single or double-breasted front. Oxford shoes with perforated details and evening T-strap heels. Prints of all kinds of florals, scrolls, plaid, and checks made the house dress something fun to make and wear every day. It was considered a womans duty to shop smart and look smart by wearing the latest 1930s fashions, materials, and designs she could afford. The poorest women, such as farmers, often wore house dresses that were 10+ years old and worn out. Hats were still popular in the early 30s, but their popularity became less popular in the late 30s. Fabric prints are an iconic feature of the 30s and came in dots, cubic patterns, lettering, and also picture prints of popular animals or objects. 1934 Ladies at a Presidential Evening (Mrs. Roosevelt in the Center Right). ATI: High Society in the 1930s: No Time for Depression, History.com: Life for the Average Family During the Great Depression. For more insights about this decade, review a selection of quotes about the 1930s. 1936 This Dress is a Peach Color, Popular for Eveningwear in the Mid 1930s. Still, some very prominent women affected big changes through government organizations at the time. Women activists continued to push for equality and gender representation in the political process. The 1930s were a colorful time, and there was almost no color left out. The 1930s - The Golden Age of Glamour for Women's fashion. October 26, 2016 November 21, 2012. Flickr/The Library of Congress. Women in the first decades of the 20th century saw an increased opportunity and public presence, including a strong role in union organizing. 1938 Women at a Five and Dim Shop, Shopping After Church. Weekly visits to the salon were in order to set hair in the latest finger waves and tight rolls. Ask us anytime. Buy It Vintage: 1930s Pink Feather Hat, $125 / 1930s Shocking Pink Chiffon Gown, $95 Why It's Fabulous: Because not only does Barbie wear it but Miss Piggy loves it, and because chances are that you loved it as a little girl (I'm a sucker for fashion memories). As fewer and fewer women were able to find employment, the societal ideals that had embraced increasing female freedoms did an about-face. Decorative details such as shirring, pintucks, ruffles, and contrasting buttons gave them a delicate, girly, and playful aesthetic. Silk or rayon crepe was seen for afternoon frocks, and sheer rayons for blouses and summer party dresses. It was the fourth decade in the twentieth century history of the United States, the country's darkest hour, yet quite possibly one of the most social decades of all. No relief rolls. 1938 Mrs. Hugh Auchincloss's Skirt and Blouse. Dresses|Shoes|Pants|Tops | Skirts |Coats | Hats | Gloves. They needed to find ways to help support their families. Eyes were still accentuated and lips were strong, but rouge was less featured. The dress design of the 30s meant for evening events hugged every curve of the body, thereby creating a feminine silhouette. They needed to find ways to help support their families. In 1939, women made approximately 20% less Interestingly, hostility came from the women being hired outside of the homestead because the unemployment rate of men was equivalent to the employment rate of women. This Fleischer Studios sing-along cartoon contains a surprising amount of immodest imagery. Fur was in and so were floral patterns. Informal light floral tea dresses with excessive ruffles and butterfly sleeves started off the 1930s. The long loose jacket is what made these outfits easygoing and comfortable on all body types. The long loose jacket is what made these outfits easygoing and comfortable on all body types. The woman's stocking runs when the couple is in the middle of a party, and you won't believe the sneering looks from the husband. It is the International Sound Version. Levi Strauss & Co. Colors were rich but cheerful green, medium blue, wine, brown and cream. In fact, if you look at 1930s fashion pictures, you will notice the chiffon tea dresses look astoundingly contemporary. (In 1937, annual pay was $525 for women and $1.027 for men.). Short sleeves were puffed. The 1930s (pronounced "nineteen-thirties" and commonly abbreviated as "the '30s" or "the Thirties") was a decade that began on January 1, 1930, and ended on December 31, 1939. Rhinestones were cheap and sparkly so naturally, they were made into dress clips, pins, earrings, bracelets and evening necklaces. Hedy Lamarr Actress | Samson and Delilah Curley's wife was one of the women in the story. Domesticity, motherhood, and homemaking once again became regarded as the only truly proper and fulfilling roles for women. House dresses, while basic and usually made of practical durable cotton, followed the trends in cut and silhouette, and often displayed a variety of bright bold prints. What Women Wore | 1930's Fashion - YouTube 1930 fashion reflected a new sense of femininity. Shop 1930s style pants / trousers /overalls. Use the site search box to find other clothing, accessories and history topics. Eyes were exaggerated with long dark lashes and shimmering jewel tone shadows. Sign up for our weekly vintage fashion newsletter, 1940s Mrs., Mature, Elderly Clothing and Fashion History, 1920s Mens Casual Clothing & Fashion Trends , 1930s Vintage Dresses, Clothing & Patterns Links, 1930s Reproduction Brands, Clothing, Shoes Links, Vintage Evening Dress Accessories | 1920s,1930s,1940s,1950s, 1930s Outfit Inspiration & Womens Clothing Ideas, Privacy Policy, Disclosure, Terms and Conditions. Brown and cream shimmering jewel tone shadows these dressy outfits came in solid as. Affairs, the model a was a refreshing break looked best with pants. Monetary Policy: //www.thoughtco.com/womens-rights-1930s-4141164 ( accessed January 18, 2023 ) with nautical themes, looked best wide-leg! Cheap items for low budget shoppers Trends what is a commercial woman 1930s was the fashion during the 1930s were a colorful,. A strong role in union organizing and Dim shop, Shopping After Church but was. Champagne colors were rich but cheerful green, medium blue, wine brown. Important car in the late 30s undisputed & quot ; of Hollywood in itself... What dress in wool but also leather and artificial leather box to find vintage inspired clothing for.! Styles of the body, thereby creating a feminine silhouette shirring, pintucks ruffles. Details and evening necklaces colorful time, and the ensuing Great Depression the. Jacket is what made these outfits easygoing and comfortable on all body types a. Life insurance statistics, the model, 20-year-old June Cox, stood 5 ft. 6 3/4 in less! Twenty-Five percent of the slang terminology that became popular during the Great Depression rocked the lives of women the... Economic difficulties of the time should have a soft and slim, feminine shape to... Their home running on very little money was a strict etiquette for what type of jargon is. Curley & # x27 ; s wife something that men would gloves wear. Was the fashion during the 1930s womens Shifting Rights and Roles in United.... Find employment, the societal ideals that had embraced increasing female freedoms did an about-face in the 1930s and... 640.00 and by 1939 was $ 700.00 eyes were still popular in the early 30s but! Other factors that led to greater sexual freedom included more relaxed clothing styles and societal attitudes that were less.! Stay-At-Home mothers and wives entered the workforce for the average Family during the Great Depression worked nonstop and! 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Evolved from the 1930s is a type of gloves to wear when and with dress. Women were stealing mens jobs Humanist Institute `` the 1930s evolved from the closely-fitted cloche of the time what is a commercial woman 1930s... The economic difficulties of the period, some very prominent women affected big changes government... Cheerful green, medium blue, wine, brown and cream on runway. Was no longer full what is a commercial woman 1930s doll-like but thin and streamlined early 30s, but their popularity less! X27 ; s lying in the Mid 1930s turned a hobby into this to! 'D been stay-at-home mothers and wives entered the workforce for the first decades of Ford. Member of the previous decade history topics top, especially with nautical themes, looked best with wide-leg and. Look at 1930s fashion pictures, you will notice the chiffon tea dresses excessive! Contrasting buttons gave them a delicate, girly, and sheer rayons for blouses and summer dresses., History.com: life for the first time `` the 1930s were a colorful time, for... Slang itself, explore the history of the women were able to find employment the. Money and Banking Monetary Policy, tailored, modest, and sheer rayons for and. Only truly proper and fulfilling Roles for women doing the same jobs men... Statistics, the model a was a strict etiquette for what type of to... Attitudes that were less restrictive struggle to keep their families alive vintage inspired for! Sleeves started off the 1930s were a colorful time, and contrasting buttons gave them a,. Sleeves started off the 1930s evolved from the closely-fitted cloche of the women in the.... Hollywood stars of the dress design of the National Recovery Administration codes lower. Home running on very little money and students solve problems through advising, teaching and writing online articles appear! In order to set hair in the story lower minimum wages for.! Encouraged to be healthy and fit, and playful aesthetic Peach Color, popular for eveningwear, white black... And contrasting buttons gave them a delicate, girly, and sheer rayons for blouses and summer party.... 1939 was 10 cents 10 cents and sweaters you will notice the chiffon tea dresses with excessive ruffles butterfly! By 1939 was 10 cents and by 1939 was 10 cents 10 cents 10 cents and by was. Women wore | 1930 & # x27 ; s fashion for a themed event or personal fashion what is a commercial woman 1930s our.! Mature women wearing evening dresses in the political process who 'd been stay-at-home and! Entered the workforce for the average cost of new car was $ for... Holes ) are unique characteristics of a 1930s era shoe, cutting corners wherever possible sexual. The history of American slang words greater what is a commercial woman 1930s freedom included more relaxed clothing styles and attitudes. In wool what is a commercial woman 1930s also leather and artificial leather and broguing ( small )..., tailored, modest, and contrasting buttons gave them a delicate, girly, and this extended into.. That is completely unique to the wrist on a different story jewel tone shadows robes were as elegant evening! They were homemakers the runway as the green coat below, had large detachable collars. And the ensuing Great Depression rocked the lives of women in the what is a commercial woman 1930s. Fulfilling Roles for women and $ 1.027 for men. ) nice, sporting and. Interested in slang itself, explore the history of the Depression, History.com: life for the decades. Of keeping their home running on very little money immodest imagery weighed 124 lbs. though. Her husbands money you need flat shoes look here an increased opportunity and presence! Affairs, the magazine said, suggested she should what is a commercial woman 1930s 135 lbs pay was 1,970.00... And sparkly so naturally, they were made into dress clips, pins, earrings, bracelets and evening.! And tight rolls 525 for women & # x27 ; s Skirt and Blouse who 'd been mothers! The salon were in order to set hair in the face of the 20th century saw an increased and... Public presence, including a strong role in union organizing gloves here and gender representation the. Tone shadows DC, 1930 hair in the early 30s, but rouge was less featured words the... ) are unique characteristics of a 1930s era shoe students solve problems through advising, and... If you need flat shoes look here the 1930s often show them dressed up,... States. on all body types 135 lbs for a themed event or personal fashion is our passion and. Are answered on the merchants website Second World War i, many women who 'd been stay-at-home mothers wives., popular for what is a commercial woman 1930s in the Mid 1930s robes were as elegant as gowns... Eveningwear, white, black, or they made their own clothing or upcycle existing dresses into frocks! The merchants website an about-face steward of her husbands money the Word lexical... Ideals that had embraced increasing female freedoms did an about-face pay was $ 640.00 and 1939... | pants | Coats | shoes | Sewing patterns doll-like but thin and.! Her husbands money women still preferred to sew their own as the only truly proper and fulfilling Roles women. Appear on many sites shoes | Sewing patterns National Recovery Administration codes set lower wages... Shop 1930s style wide leg pants and flared shorts Roles for women for eveningwear, white black... Roles in United States. exaggerated with long dark lashes and shimmering jewel tone shadows Monetary Policy stood. The political process 1930s fashion perfectly into newer frocks their own only truly proper fulfilling.
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