32% of UK adults never watch live sports on TV. As a genre, sports has been slower to migrate to streaming platforms, but audiences' appetite for . The inability to attend many events is tough for most fans, as they believe it's the best . For more sports viewership value chain insights, download a free report sample. . Despite the importance of fan presence at games, many Premier League fans that they are being priced out of attending games. Some of the leading companies making their mark within sports broadcasting are Amazon, BT, and DAZN. Also provided is a look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. Platforms such as Twitter and Instagram usually see significant amounts of discussion following big games, and the social media accounts of many teams have begun interacting with fans in unique ways to engage them further. +1 202.715.3030, For each of the following, please say whether you are a fan of that sport or not. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. The future, however, looks brighter. After returning with its midseason premiere last week, the first-year comedy series reached 4.82 million viewers . More detailed statistics on sports viewership show ratings for the NBA and NFL Finals going down 51% and 61%, respectively. Rise of streaming, social media, in-game technology, and virtual reality are the key technology trends impacting sports viewership. For those wanting an in depth analysis of how the sports broadcasters make their money, and the likely future of the industry. In every market, watching on live TV remains more popular than online streaming and only in Singapore and Sweden does the proportion of TV viewers dip below a . Due to varying update cycles, statistics can display more up-to-date Available: https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Number of viewers of sports video in the United States in 2021, by league, Available to download in PNG, PDF, XLS format, Television advertising spending in Central and Eastern Europe 2000-2024, Number of pay TV subscribers in Eastern Europe 2018-2027, Number of pay TV subscribers in Eastern Europe 2021-2027, by country, Telecommunications market revenue in Russia 2015-2022, TV and video services revenue in Russia 2021-2022, by segment, Number of series released in Russia 2020-2021, by medium, Daily TV reach in Russia 2020-2021, by age, Most popular TV program genres in Russia 2022, President's New Year's speech TV reach in Russia 2016-2021, Revenue of federal TV channels in Russia 2019-2021, Net profit of Russian federal TV channels 2019-2021, Channel One shareholder structure in Russia 2021, National Media Group revenue in Russia 2018-2021, Pay TV penetration rate in Russia 2014-2021, Number of pay TV subscribers in Russia quarterly 2018-2022, Pay TV subscriber distribution in Russia 2021, by technology, Pay TV average bill per user in Russia quarterly 2019-2021, Leading pay TV providers in Russia 2021, by subscriber count, IPTV penetration forecast in Russia 2013-2028, OTT video services market revenue in Russia 2014-2021, OTT VOD revenue share in Russia 2022, by income model, Non-linear TV consumption share in Russia 2021, by age, Smart TV internet reach in Russia quarterly 2021, Change in TV advertiser count in Russia monthly 2022, TV advertising market value in Russia 2020-2025, Ranking of TV advertisers in Russia 2021, by spending, TV advertising share in Russia 2021, by product category, Opinion on main news and information sources in Russia 2010-2022, Drivers of TV subscription payment in Russia 2022, Domestic sports league digital viewership in India 2016, by league, TV viewership of WOP finale in Poland 2020, by channel, Middle East: people who cite sports among their favorite TV genres 2016, by education, TV viewership of WOP finale in Poland 2011-2020, TV viewership for Ski Jumping World Cup in Poland 2019, by channel, Middle East: share of people who cite sports among their favorite TV genres 2016, Share of youth television viewership in India 2017 by channel type, Share of youth television viewership in India 2017 by town population class, Change in the viewership of sports TV due to COVID-19 in Poland 2020, Television viewership of parliamentary election results in Poland 2019, by TV channel, Number of weekly impressions of Punjabi television channels 2017, Change in TV viewership of mass due to COVID-19 in Poland 2020, TV viewership of the Indian Premier League 10 in India 2017 by leading matches, Amount of Winter Olympics viewers plan to watch in the United States 2018, by age, Share of people watching sports videos in China 2015, by access channel, Share of internet users who watch sports online in MENA by country 2017, Daily audience share of Discovery in Italy September 2020, by time of day, Television industry in the United Kingdom (UK), Number of viewers of sports video in the United States in 2021, by league (in millions), Find your information in our database containing over 20,000 reports. It should be noted that numbers from Sky Sport do not include streaming services or people-watching in public spaces, so the English Premier League viewership figures might be even higher. Spurred by this development and the fact that as many as 45.33% of Brits bet on sports occasionally, many broadcasters are now seeing a lifeline in the integration of online gambling and traditional TV sports broadcasts. That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining football viewership statistics. Football is overwhelmingly the most-watched sport among members of the Fluent audience that identify as sports fans. Please do not hesitate to contact me. NFL viewership has been low, dating all the way back to the 2016 season. Sportspromedia 1998 FIFA World Cup (3.4 billion) 6. confirm that this is one of the most popular forms of competition out there. The 2019 World Series was one of the lowest-rated and least-watched games in World Series history. The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. 1,611 current viewers. The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. Furthermore, NASCARs virtual race in 2020 was the most-watched virtual sports game on television, with over 1.3 million viewers. Sports viewership industry analysis also covers: Timeline Sports Viewership Industry Analysis For more sports viewership market forecast insights, download a free report sample Extended stream stats . Amazon has also purchased exclusive broadcasting rights of several tennis tournaments, including the US Open and the French Open. )=volunteered response. So, it'll certainly be interesting to see if that figure increases as the competition gets closer to the final. With fewer people watching, networks will be unable to satisfy the terms of their contracts with brands who choose to run ads with them. Streaming Video Trends: Why and How Consumers Watch. Sports viewership industry analysis also covers: For more sports viewership market forecast insights, download a free report sample. However, popularity for the latter has soared in recent years, with an estimated 1.2 million people in the US dropping their traditional TV services in Q2 2020. The Premier League is particularly popular in Asia, where it is the most widely distributed sports program. As these sport viewership statistics clearly show, the number of viewers has significantly dropped in the last two years. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. * Less than 0.5%; ^ WORDING: What is your favorite sport to follow? The sports media rights market will grow to almost $60 billion by the end of 2024. Golf Digest In general, would you describe yourself as a sports fan, or not? Every customers requirement is unique. For those wanting an in-depth analysis of how the sports broadcasters make their money, and the likely future of the industry. We'll assume you're ok with this, but you can opt-out if you wish. for a morning golf broadcast in 34 years. The tournament was matched more in India than any other country. A record for an ICC event. For a second week in a row, CBS' So Help Me Todd hit a series viewership high. Projected to reach an amazing 465 million viewers by the end of the year, eSports viewing numbers have skyrocketed lately. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. 2018 FIFA World Cup (3.572 billion) 3. The 2019 Golf Masters Sunday was the most-watched morning golf presentation in history, 9. Audience viewership has always been an integral part of sports, as without it, there would be no market for sports in general. 2.7 million, on the other hand, watched the first game of the resumed season, broadcast on 17th June 2020. NFL Ratings Page Catch up on all of last season's NFL ratings, from Week 1 through the Rams' Super Bowl win. It also got the highest TV rating of 41.6, as per American football viewership statistics. One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its many fans. 46% of the average NBA team's fans are white . In fact, the 1966 FIFA World Cup Final is still the most-watched sporting event in UK TV history. You can only download this statistic as a Premium user. According to audience data for official broadcast coverage of the 2018 FIFA World Cup, a combined 3.572 billion viewers more than half of the global population aged four and over tuned in to the worlds ultimate soccer competition. Much like the MLB, NBAs TV ratings have been declining for a few years and dropped by double digits in 2019 versus 2018. data than referenced in the text. 2020 apsporteditors.org All rights reserved. The sports media rights market is expected to increase at a CAGR of more than 30% between 2020 and 2024. While the viewership numbers seem to confirm the supposed demise of baseball in the US, the truth is not so simple. One avenue of achieving this is increasing popularity in foreign markets. * Less than 0.5%; ^ Asked on Gallup Daily tracking survey; (vol. Finally, NASCAR viewership numbers have risen by 12% from 2019 and 31% from 2020. So, lets take a look at some relevant stats and facts so we can get a sense of what, 1. Four in 10 Americans intend to watch at least a fair amount of the Winter Olympics, a lower percentage than for past Winter Games. However, popularity for the latter has soared in recent years. 2010, 2014 FIFA World Cup (3.2 billion) 7. Audience viewership has always been an integral part of sports, as, without it, there would be no market for sports in general. The NFL generates $4.52 billion from broadcasting rights, more than any other league in the industry. 41% of fans streamed sports through Youtube TV, 13% used Hulu, 23% used ESPN, and another 23% used other streaming services. Fox Sports finished 2021 with the most total viewership minutes among sports networks with 250 billion, up from 238 billion a year ago. Clicking on the following button will update the content below. While the TV viewership was down 9% compared to last year, streaming viewership increased by 68% in the same period and is expected to continue growing. Among all adults, around 1 in 4 regularly watch sports documentaries, rising to 1 in 3 . We also explore the ways in which the lack of sports programming is impacting consumers overall media viewing habits, andwhether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. The annual NFL SuperBowl game is not only the single largest sporting event in America but it is also one of the most-watched sporting events in the world, according to sports viewership statistics. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. Learn how to use the CliftonStrengths assessment and strengths-based development to accomplish your goals. The 2019 Fortnite World Cup Solo Finals had 1.8 million total hours watched while the 2019 League of Legends World Championship broke the record for the most-watched eSports event with over 100 million viewers. If the football season is canceled, 21% of male sports fans plan to cancel their cable TV packages, compared to 17% of female sports fans. Golf viewership statistics show that Woods is clearly a big driver of interest. The strategies that many major sports leagues and teams employ nowadays are to win over new fans across the globe, broaden their appeal, and try to increase the number of potential business opportunities, and with it, the amount of money that can be made. Every customers requirement is unique. US women's soccer viewership broke records by as much as 300% in 2020. Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. Its the NFL SuperBowl. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. While all segments of the US population are represented, the below are our most prevalent demographic skews: On average, 150,000 175,000 consumers respond daily. This text provides general information. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. A world record for the highest concurrent viewership of a live stream of all time. But BBO homes are interested in more than just professional football. As t. he evolving media landscape continues to threaten the future of linear TV advertising. Results are specific to the Fluent audience and not reflective of the general U.S. population. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. The Euro 2020 Final brought in a peak audience of 31 million viewers on BBC and ITV. Put the customer at the core of every part of your organization to deliver exceptional experiences and grow your business. Fields marked with an asterisk (*) are required. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. Formula One's UK viewership for live racing and highlights surpassed 13.63 million during the first three races of the 2020 season, owing primarily to a 25 per cent year-on-year increase in viewers for the Austrian Grand Prix on 5th July. Data and Analytics: Viewership disruption. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. 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Which sports they watch, and how Consumers watch with its midseason premiere last week, the number viewers! And 31 % from 2020, 2020 can also avail the option purchasing! Series reached 4.82 million viewers sports they watch, and DAZN the.. How the sports media rights market is expected to increase at a of.
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